Producer Mental Wellbeing Initiative (PMWI)
Agriculture and Agri-Food Canada
Program purpose (as reported by the department)
The Producer Mental Wellbeing Initiative to seek collaborative solutions that employ novel strategies to promote mental wellbeing and/or address stressors contributing to mental health challenges among producers in Canada.
What the numbers say
- Half of the agreements with businesses are worth $50,000 or less.
- The largest recipient, KK Design Co, holds $801,984 (80% of the program's business funding in this data).
- The most recent agreement in the data started on 2025-10-28.
By fiscal year
By recipient province
Largest recipients
| Recipient | Agreements | Value | Latest start |
|---|---|---|---|
| KK Design Co | 1 | $801,984 | 2025-10-28 |
| National Farmer Mental Health Alliance Inc. | 1 | $50,000 | 2024-10-20 |
| Loft 32 Inc. | 1 | $50,000 | 2025-10-27 |
| Findora Inc. | 1 | $50,000 | 2025-10-24 |
| Life Voice Canada Inc. | 1 | $50,000 | 2025-10-22 |
Recent agreements
| Start | Recipient | Project | Province | Value |
|---|---|---|---|---|
| 2025-10-28 | KK Design Co | Vanilla Hummingbird, go ahead! | ON | $801,984 |
| 2025-10-27 | Loft 32 Inc. | Groundworks | ON | $50,000 |
| 2025-10-24 | Findora Inc. | DANAg: Community-Powered Mental-Health Support in Every Producer's Pocket | QC | $50,000 |
| 2025-10-22 | Life Voice Canada Inc. | AgCare Connect: Farm-Focused Tools for Supportive Conversations, Safety Planning, and Peer Resilience. | ON | $50,000 |
| 2024-10-20 | National Farmer Mental Health Alliance Inc. | BeFarmWell | ON | $50,000 |
Method & sources
Source: Government of Canada "Proactive Disclosure – Grants and Contributions" (Open Government Licence – Canada). We include agreements with for-profit recipients that started on or after April 1, 2021, and keep the latest amendment of each agreement, so values are the current agreement value, not money paid out. Departments report on their own schedule, so the most recent quarter is incomplete. Recipients are linked to company pages by exact name match. This is not an endorsement or an eligibility determination — check each program's official page.
Dataset on open.canada.ca · Search the official grants records